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2024 Approved Stand Out on LinkedIn Video Aspect Ratio and Size Optimization
Stand Out on LinkedIn: Video Aspect Ratio and Size Optimization
The Ideal LinkedIn Video Aspect Ratios for Effective Posting
An easy yet powerful editor
Numerous effects to choose from
Detailed tutorials provided by the official channel
The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.
In this article
01 [What is LinkedIn Video Format?](#Part 1)
02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)
03 [5 Types of LinkedIn Ads](#Part 3)
04 [Best 5 LinkedIn Video Practices](#Part 4)
Part 1 What is LinkedIn Video Format?
01Can you post 1920x1080 on LinkedIn?
Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.
02What aspect ratio is best for a LinkedIn video?
Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.
Part 2 Everything You Need to Know About LinkedIn Ad Specs
The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:
● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.
● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.
● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.
● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.
● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.
Part 3 5 types of LinkedIn Ads
LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:
Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.
Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.
Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.
Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.
Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.
Part 4 Best 5 LinkedIn Video Practices
**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.
Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.
**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.
**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.
**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:
Features of Filmora:
● This one is an easy to use tool that can be used by beginners and less professional people.
● Using this tool you can experience latest filters and colors making their perk at the best.
● Here you will also get amazing sound effect to make your video stand out.
● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key Takeaways from This Episode
● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.
● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.
● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.
The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.
In this article
01 [What is LinkedIn Video Format?](#Part 1)
02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)
03 [5 Types of LinkedIn Ads](#Part 3)
04 [Best 5 LinkedIn Video Practices](#Part 4)
Part 1 What is LinkedIn Video Format?
01Can you post 1920x1080 on LinkedIn?
Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.
02What aspect ratio is best for a LinkedIn video?
Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.
Part 2 Everything You Need to Know About LinkedIn Ad Specs
The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:
● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.
● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.
● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.
● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.
● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.
Part 3 5 types of LinkedIn Ads
LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:
Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.
Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.
Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.
Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.
Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.
Part 4 Best 5 LinkedIn Video Practices
**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.
Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.
**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.
**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.
**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:
Features of Filmora:
● This one is an easy to use tool that can be used by beginners and less professional people.
● Using this tool you can experience latest filters and colors making their perk at the best.
● Here you will also get amazing sound effect to make your video stand out.
● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key Takeaways from This Episode
● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.
● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.
● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.
The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.
In this article
01 [What is LinkedIn Video Format?](#Part 1)
02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)
03 [5 Types of LinkedIn Ads](#Part 3)
04 [Best 5 LinkedIn Video Practices](#Part 4)
Part 1 What is LinkedIn Video Format?
01Can you post 1920x1080 on LinkedIn?
Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.
02What aspect ratio is best for a LinkedIn video?
Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.
Part 2 Everything You Need to Know About LinkedIn Ad Specs
The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:
● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.
● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.
● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.
● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.
● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.
Part 3 5 types of LinkedIn Ads
LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:
Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.
Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.
Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.
Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.
Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.
Part 4 Best 5 LinkedIn Video Practices
**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.
Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.
**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.
**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.
**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:
Features of Filmora:
● This one is an easy to use tool that can be used by beginners and less professional people.
● Using this tool you can experience latest filters and colors making their perk at the best.
● Here you will also get amazing sound effect to make your video stand out.
● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key Takeaways from This Episode
● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.
● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.
● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.
The written content of LinkedIn has been taken over by the video content these days. Videos created with exceptional features and editing perks are booming amongst the audience.
In this article
01 [What is LinkedIn Video Format?](#Part 1)
02 [Everything You Need to Know About LinkedIn Ad Specs](#Part 2)
03 [5 Types of LinkedIn Ads](#Part 3)
04 [Best 5 LinkedIn Video Practices](#Part 4)
Part 1 What is LinkedIn Video Format?
01Can you post 1920x1080 on LinkedIn?
Yes, videos of 1920 by 1080px can be easily posted on LinkedIn. Moreover, this is the best resolution in which you should post your video. This will provide you the best quality.
02What aspect ratio is best for a LinkedIn video?
Although LinkedIn accepts and allows almost each aspect ratio but the most recommended aspect ratio is 16:This means it should remain between 1.778 and 0.565However, the aspect ratio can vary according to the mode of your video that is horizontal or vertical.
Part 2 Everything You Need to Know About LinkedIn Ad Specs
The specs can vary in the case of LinkedIn videos and LinkedIn ads. As the ads are totally different from the videos their specs also become different. Here are some of the specs that you should know when you are creating LinkedIn ads:
● Length: The maximum and minimum length of these ad videos are 3 seconds to 30 minutes respectively. However, the most successful video length is up to 15 seconds.
● File size and file format: The file size of the ad videos must be a minimum of 75 KB and the maximum it can be of 200 MB. The file format that is supported on the LinkedIn application is MP4.
● Audio Format and size: The audio format of these ad videos must be MPEG4 or ACC. If you talk about the audio size then it is recommended not to be more than 64 KHz.
● Resolution and aspect ratio: The resolution of these ads can be 360p, 480p, 720p or 1080p. When it comes to the aspect ratio then the best-recommended one is 16:9 for landscape mode and 9:16 for vertical mode.
● Video captions and headlines: If you are adding video captions in your ad video, then it must be in SRT format and the headlines should also be under 200 characters. It is recommended to keep the headlines up to maximum of 70 characters.
Part 3 5 types of LinkedIn Ads
LinkedIn provides you with several platforms and types of ad placements. Here mentioned are some of them:
Sponsored messages in LinkedIn: This type of LinkedIn ad was previously termed as sponsored InMail. Through this, you can directly advertise your product or brand in the user’s inbox. However, LinkedIn has set a maximum number of times that your customer can receive the messaging ad. This states that any member of your audience will not receive the ads more than two times in a short span of time. Also, it is estimated that consumers enjoy messaging ads but companies do not interact much with them via sponsored messaging ads.
Sponsored content: These ads show up in the feed of the LinkedIn user. No matter if they are using it on mobile on desktop. These sponsored contents also have a label of promotion on them. This makes them different from the regular contents. If you are choosing sponsored content then you also get the choice between carousel ads, video ads and images ads.
Dynamic ads: These ads are visible on the right rail as you open the LinkedIn. Also this is the best way to speak to your audience through personalization. The users get to see their own personal details as soon these ads pop up on the screen. This can even be changed through the settings so that the details get hidden if the user finds this to be very personal. Dynamic ads are also of two types. One is follower ads and other is sponsored ads.
Text ads: These ads are considered as the best way to build a strong lead amongst the audience. This is also suitable in the terms of professional demographic. These ads are shown on the top and right side of the feed of LinkedIn. Approximately 58% of the companies say that making the lead generation better is the top priority of digital marketing. This is also a good way to manage company’s budget.
Awareness ads: If you want to make your brand stay on the tips of your audience then it is a good idea to go for awareness ads. These ads build a communication amongst the audience related to your brands, products and services, etc. These awareness ads also boost the engagement, help to gain followers and increase the views.
Part 4 Best 5 LinkedIn Video Practices
**Optimized setup:**To create an excellent video its setup is most important thing. So before you create the video keep in mind that your setup is well organized. Your set up includes lighting, background, camera and its position. Until the lighting is not perfect your video will lack its charm. Often natural lights are the best but artificial lights are also can do the work of perk. Also the background must be free from clutters. The camera that you are using should also be perfect and the camera position should also be in place.
Correct video length: When the correct video length is concerned, LinkedIn recommends it to be less than 15 seconds. This is so because the shorter the video is the more effective it can be. You should also keep in mind that these video may be of maximum 10 minutes but the starting moments must be engaging. This will keep your audience stay to watch your video till the end.
**Grab the viewer’s attention:**Social media platforms are filled with ignorable contents and when it comes to LinkedIn it can be so true. So if you want to grab the attention of your targeted audience then you must make your videos extraordinary. This is only possible when you focus on each and every aspect of the videos. Adding subtitles to your videos can also be an amazing idea to make them more engaging. You can even optimize the length of your video according to the objective that you want to convey.
**Plan the content according to your objective:**It is a good idea to remain up to the objective that you want to convey to your audience. No matter if you want to facilitate consideration or want to spread awareness. If you want to generate some conversions then you can go for making small demos in your videos.
**Go for the best tools:**At last but one of the most important points is to pay attention on the tool that you are using. Although there are a number of tools that can be used but nowadays, Wondershare Filmora Video Editor is the most in the use. Here are some extraordinary features of both the tools:
Features of Filmora:
● This one is an easy to use tool that can be used by beginners and less professional people.
● Using this tool you can experience latest filters and colors making their perk at the best.
● Here you will also get amazing sound effect to make your video stand out.
● You can create the videos in just a single click. This is the reason its feature of key framing is immensely popular.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Key Takeaways from This Episode
● LinkedIn is an application that has made its popularity amongst the users and advertisers in a very recent and less time. Ads and videos on this application is being loved and watched these days at a rapid rate. As per the increased demand increases a responsibility to meet those demands.
● To meet up the demands it is essential that all the technical requirements are fulfilled and also the protocols of the app are followed. This remains crucial and important in the terms of video aspect ratio, resolution, size and dimensions, and a lot more.
● If you are uploading your videos and ads on LinkedIn then it is must that they should be engaging and interesting. To make them exciting you may opt for the best practices which also include the use of popular tools. The latest tools like Filmora, Inshot, etc. are laced with all the additional features and make your video perfect for the apps.
Here Are 10 Best Trailer Makers for Mac and Windows to Creating Attractive Movie Trailers
Best Movie Trailer Makers for Mac and Windows
Ollie Mattison
Mar 27, 2024• Proven solutions
Post-production always takes time regardless of how large or small your project is, but that doesn’t mean you can’t start promoting your movie before you complete it. In fact, filmmakers have been using movie trailers for years to inform the audience about their upcoming projects.
There is no need to spend money on a movie trailer maker since the video editing software you’re using to edit the footage can also be used to create trailers for videos you are working on. Even so, there are so many different video editing software products for Macs and PCs, that finding the one that is best suited for your video editing needs can be difficult. That is why in this article we are going to take you through the ten best trailer makers for Mac and Windows operating systems.
Best Movie Trailer Software for PC and Mac Computers
Mastering a short video form like a movie trailer takes a lot of practice, as you only have a limited amount of time to tell your story. Each of the video editing software products we featured in this article grants you access to all the tools you’re going to need to tell your stories, but it is up to you which ones you are going to use to make your next movie trailer. So, let’s take a look at what best movie trailer makers for Mac and PC have to offer.
1. iMovie
Price: Free
Compatibility: macOS, iOS
Mac, iPhone and iPad users have a free and easy solution at their disposal if they want to make movie trailers. Besides offering basic video editing tools that enable you to edit your footage quickly, iMovie also features a collection of trailer templates. So, all you need to do in order to make a movie trailer is to add the video clips and insert the title of the movie, the director’s name and create the end credits.
None of the movie trailer templates you can find in iMovie allow you to add music to them, although you can create the soundtrack for your trailer from iMovie’s Movie mode. Furthermore, the templates can limit the maximum duration of your trailer, which is why you must make sure that the video clips you want to use match the duration of the trailer you selected.
Want to know the details? Check the detailed guide about how to make a movie trailer with iMovie .
2. Filmora
Price: Free, pricing options start at $49.99
Compatibility: Windows, macOS
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
If you are searching for a video editing software that allows you to perform almost any video editing task with ease, then Filmora may be a good option for you. This video editor for Macs and PCs has everything you are going to need to make a movie trailer, since importing the footage into a project requires you to simply drag and drop a video file you want to use in your trailer from a folder to the editor’s media bin.
In addition, Filmora offers hundreds of transitions, openers and end credits templates, which speeds up the video editing process significantly. The visual effects library contains a broad range of image filters and overlays, and you can export all projects directly from Filmora to your account on Vimeo or YouTube.
3. VSDC Free Video Editor
Price: Free
Compatibility: Windows
You won’t need much time to get used to VSDC’s interface even if you don’t have any previous video editing experience. The video editor supports nearly all popular video file formats, and at the moment it is the only free video editing software that allows you to export 4K videos without watermarks. Moreover, making a movie trailer with VSDC is remarkably easy, as you just have to arrange the footage on the timeline, apply visual effects and create an opener and the end credits. The software doesn’t offer templates, which means that you have to go through this process manually. VSDC lets you choose from a variety of export profiles that optimize your movie trailers for playback on Instagram, Facebook, and other social media platforms. What’s more, the software enables you to upload projects directly to YouTube, which can save you a lot of time on rendering movie trailers.
4. Vegas Pro
Price: $299 - 599
Compatibility: Windows
Film industry professionals don’t need a special introduction to Vegas Pro since this video editing software was and still is one of the best video editors for Windows ever created. That is why it is hardly a surprise that you can use Vegas Pro for much more than just making movie trailers. In fact, it is hard to imagine a video editing task you cannot perform with this video editing software. Vegas Pro lets you edit and export projects in resolutions that go as high as 8K, while it also provides a broad range of advanced video editing options, such as complete HDR support or planar motion tracking. In addition, Vegas Pro is compatible with Boris FX, AutoLooks OFX and numerous other plug-ins that enable you to create professional-looking movie trailers.
5. Adobe Premiere Pro
Price: $20.99 per month as a single app
Compatibility: macOS, Windows
Adobe Premiere Pro is arguably the most famous video editing software of all time that is frequently used to create movie trailers or entire full-feature movies. The software supports all video file formats, even those created by professional video cameras like Red Dragon or Arri Alexa. Adding and arranging video clips on the timeline won’t take too much effort, and you can also apply transitions between shots, or perform color correction in the software’s Lumetri panel. Adobe Premiere Pro features an impressive collection of visual effects, and all projects you create with this video editor can be opened in Adobe After Effects where you can create Hollywood-like visual effects for your movie trailers. However, you’re going to need advanced video editing skills in order to create a movie trailer for the project you’re working on in Adobe Premiere Pro.
6. Final Cut Pro X
Price: Free trial available, $299.99
Compatibility: macOS
No Country for Old Men, Cold Mountain or The Curious Case of Benjamin Button are just a few among countless blockbuster movies edited on Final Cut Pro X. So, it is hardly a surprise that this iconic video editing software is one of the best movie trailer makers for Mac computers on the market. The video editor allows you to have complete control over each step of the movie trailer making process and enables you to make openers, apply a visual effect, create soundtracks and much more. Sadly, Final Cut Pro X doesn’t offer movie trailer templates, although you can save all your projects, which enables you to create your own movie trailer templates. In case you don’t have a lot of video editing experience, it is better to opt for a movie trailer maker that doesn’t require you to have an advanced set of video editing skills.
7. Avid Media Composer
Price: Free, pricing plans start at $23.99
Compatibility: macOS, Windows
Even though Avid Media Composer isn’t the most famous video editing software we included in this article, the features it offers stand shoulder to shoulder with those provided by Adobe Premiere Pro or Final Cut Pro X. Both free and paid versions of Avid Media Composer are aimed at professional video editors, while some of the subscription plans are best suited for large media houses that have large teams working on the same project. Unsurprisingly, this video editing software is compatible with a broad range of audio and video plugins that extend its capabilities even further. Making a movie trailer with Avid Media Composer isn’t a task for an inexperienced video editor, but seasoned film industry professionals are going to have a lot of fun creating movie trailers with this video editing software.
8. HitFilm Pro
Price: Pricing options start at $390.00
Compatibility: Windows, macOS
The seemingly never-ending list of video editing features this software offers includes compositing and layering options, 3D camera projection or Behavior effects to mention a few. In addition, Hit Film Pro is also equipped with animation tools you can use to create movie trailers. The Particle Simulator tool can be used to create entire cities, simulate different types weather systems or make 3D objects. HitFilm Pro’s color correction features are no less impressive since they enable you to choose from hundreds of LUTs, use a damage simulator or choose from a variety of cine-style effects. The software grants you access to professional text and titling options which enables you to create unique opening titles or end credits for movie trailers you make with HitFilm Pro. Nonetheless, this video editing software is only suitable for industry professionals with years of experience.
Video Editing Tips to Help you Make Better Movie Trailers
Making a movie trailer is an art, since telling a story of an entire movie in just a few minutes is never easy. Even though most Hollywood trailers look alike, there is no fixed recipe you have to follow while making a movie trailer for your project. However, there a few guidelines that can help you convey the core messages of your movie to the audience.
1. Don’t Reveal Too Much
A movie trailer only needs to suggest what the movie is about, not tell its entire story. That’s why adopting the Less is More rule can be quite helpful during the process of making a movie trailer. Show just enough to spark the audience’s curiosity, because if you reveal too much they might feel as if they have already seen the best parts of your movie.
2. Find Creative Ways to Use Narration and Text
Giving the audience all the information they need solely through images isn’t always possible, which is the reason why nearly all movie trailers have a narrator. Recording a voiceover and using text to convey the information about the movie to the audience will make the trailer more informative and a better promotional tool.
3. Make a Soundtrack
Sound can give rhythm to a movie trailer, but it can also build suspense or suggest that something horrible is about to happen, which is why you shouldn’t hesitate to add audio effects or music to movie trailers you are making. The sound effects and the music must match the video perfectly in order for your trailer to be effective, which is the reason why you should dedicate special attention to the trailer’s soundtrack.
Conclusion
The key concepts of making a movie trailer are always the same, regardless of the video editing software you’re using. Each movie trailer maker we featured in this article offers more than enough video editing tools to make a dynamic and captivating movie trailer, but how you are going to use these tools entirely depends on the demands of your project. Which movie trailer maker are you going to choose? Share your opinions with us in the comments.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
Post-production always takes time regardless of how large or small your project is, but that doesn’t mean you can’t start promoting your movie before you complete it. In fact, filmmakers have been using movie trailers for years to inform the audience about their upcoming projects.
There is no need to spend money on a movie trailer maker since the video editing software you’re using to edit the footage can also be used to create trailers for videos you are working on. Even so, there are so many different video editing software products for Macs and PCs, that finding the one that is best suited for your video editing needs can be difficult. That is why in this article we are going to take you through the ten best trailer makers for Mac and Windows operating systems.
Best Movie Trailer Software for PC and Mac Computers
Mastering a short video form like a movie trailer takes a lot of practice, as you only have a limited amount of time to tell your story. Each of the video editing software products we featured in this article grants you access to all the tools you’re going to need to tell your stories, but it is up to you which ones you are going to use to make your next movie trailer. So, let’s take a look at what best movie trailer makers for Mac and PC have to offer.
1. iMovie
Price: Free
Compatibility: macOS, iOS
Mac, iPhone and iPad users have a free and easy solution at their disposal if they want to make movie trailers. Besides offering basic video editing tools that enable you to edit your footage quickly, iMovie also features a collection of trailer templates. So, all you need to do in order to make a movie trailer is to add the video clips and insert the title of the movie, the director’s name and create the end credits.
None of the movie trailer templates you can find in iMovie allow you to add music to them, although you can create the soundtrack for your trailer from iMovie’s Movie mode. Furthermore, the templates can limit the maximum duration of your trailer, which is why you must make sure that the video clips you want to use match the duration of the trailer you selected.
Want to know the details? Check the detailed guide about how to make a movie trailer with iMovie .
2. Filmora
Price: Free, pricing options start at $49.99
Compatibility: Windows, macOS
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
If you are searching for a video editing software that allows you to perform almost any video editing task with ease, then Filmora may be a good option for you. This video editor for Macs and PCs has everything you are going to need to make a movie trailer, since importing the footage into a project requires you to simply drag and drop a video file you want to use in your trailer from a folder to the editor’s media bin.
In addition, Filmora offers hundreds of transitions, openers and end credits templates, which speeds up the video editing process significantly. The visual effects library contains a broad range of image filters and overlays, and you can export all projects directly from Filmora to your account on Vimeo or YouTube.
3. VSDC Free Video Editor
Price: Free
Compatibility: Windows
You won’t need much time to get used to VSDC’s interface even if you don’t have any previous video editing experience. The video editor supports nearly all popular video file formats, and at the moment it is the only free video editing software that allows you to export 4K videos without watermarks. Moreover, making a movie trailer with VSDC is remarkably easy, as you just have to arrange the footage on the timeline, apply visual effects and create an opener and the end credits. The software doesn’t offer templates, which means that you have to go through this process manually. VSDC lets you choose from a variety of export profiles that optimize your movie trailers for playback on Instagram, Facebook, and other social media platforms. What’s more, the software enables you to upload projects directly to YouTube, which can save you a lot of time on rendering movie trailers.
4. Vegas Pro
Price: $299 - 599
Compatibility: Windows
Film industry professionals don’t need a special introduction to Vegas Pro since this video editing software was and still is one of the best video editors for Windows ever created. That is why it is hardly a surprise that you can use Vegas Pro for much more than just making movie trailers. In fact, it is hard to imagine a video editing task you cannot perform with this video editing software. Vegas Pro lets you edit and export projects in resolutions that go as high as 8K, while it also provides a broad range of advanced video editing options, such as complete HDR support or planar motion tracking. In addition, Vegas Pro is compatible with Boris FX, AutoLooks OFX and numerous other plug-ins that enable you to create professional-looking movie trailers.
5. Adobe Premiere Pro
Price: $20.99 per month as a single app
Compatibility: macOS, Windows
Adobe Premiere Pro is arguably the most famous video editing software of all time that is frequently used to create movie trailers or entire full-feature movies. The software supports all video file formats, even those created by professional video cameras like Red Dragon or Arri Alexa. Adding and arranging video clips on the timeline won’t take too much effort, and you can also apply transitions between shots, or perform color correction in the software’s Lumetri panel. Adobe Premiere Pro features an impressive collection of visual effects, and all projects you create with this video editor can be opened in Adobe After Effects where you can create Hollywood-like visual effects for your movie trailers. However, you’re going to need advanced video editing skills in order to create a movie trailer for the project you’re working on in Adobe Premiere Pro.
6. Final Cut Pro X
Price: Free trial available, $299.99
Compatibility: macOS
No Country for Old Men, Cold Mountain or The Curious Case of Benjamin Button are just a few among countless blockbuster movies edited on Final Cut Pro X. So, it is hardly a surprise that this iconic video editing software is one of the best movie trailer makers for Mac computers on the market. The video editor allows you to have complete control over each step of the movie trailer making process and enables you to make openers, apply a visual effect, create soundtracks and much more. Sadly, Final Cut Pro X doesn’t offer movie trailer templates, although you can save all your projects, which enables you to create your own movie trailer templates. In case you don’t have a lot of video editing experience, it is better to opt for a movie trailer maker that doesn’t require you to have an advanced set of video editing skills.
7. Avid Media Composer
Price: Free, pricing plans start at $23.99
Compatibility: macOS, Windows
Even though Avid Media Composer isn’t the most famous video editing software we included in this article, the features it offers stand shoulder to shoulder with those provided by Adobe Premiere Pro or Final Cut Pro X. Both free and paid versions of Avid Media Composer are aimed at professional video editors, while some of the subscription plans are best suited for large media houses that have large teams working on the same project. Unsurprisingly, this video editing software is compatible with a broad range of audio and video plugins that extend its capabilities even further. Making a movie trailer with Avid Media Composer isn’t a task for an inexperienced video editor, but seasoned film industry professionals are going to have a lot of fun creating movie trailers with this video editing software.
8. HitFilm Pro
Price: Pricing options start at $390.00
Compatibility: Windows, macOS
The seemingly never-ending list of video editing features this software offers includes compositing and layering options, 3D camera projection or Behavior effects to mention a few. In addition, Hit Film Pro is also equipped with animation tools you can use to create movie trailers. The Particle Simulator tool can be used to create entire cities, simulate different types weather systems or make 3D objects. HitFilm Pro’s color correction features are no less impressive since they enable you to choose from hundreds of LUTs, use a damage simulator or choose from a variety of cine-style effects. The software grants you access to professional text and titling options which enables you to create unique opening titles or end credits for movie trailers you make with HitFilm Pro. Nonetheless, this video editing software is only suitable for industry professionals with years of experience.
Video Editing Tips to Help you Make Better Movie Trailers
Making a movie trailer is an art, since telling a story of an entire movie in just a few minutes is never easy. Even though most Hollywood trailers look alike, there is no fixed recipe you have to follow while making a movie trailer for your project. However, there a few guidelines that can help you convey the core messages of your movie to the audience.
1. Don’t Reveal Too Much
A movie trailer only needs to suggest what the movie is about, not tell its entire story. That’s why adopting the Less is More rule can be quite helpful during the process of making a movie trailer. Show just enough to spark the audience’s curiosity, because if you reveal too much they might feel as if they have already seen the best parts of your movie.
2. Find Creative Ways to Use Narration and Text
Giving the audience all the information they need solely through images isn’t always possible, which is the reason why nearly all movie trailers have a narrator. Recording a voiceover and using text to convey the information about the movie to the audience will make the trailer more informative and a better promotional tool.
3. Make a Soundtrack
Sound can give rhythm to a movie trailer, but it can also build suspense or suggest that something horrible is about to happen, which is why you shouldn’t hesitate to add audio effects or music to movie trailers you are making. The sound effects and the music must match the video perfectly in order for your trailer to be effective, which is the reason why you should dedicate special attention to the trailer’s soundtrack.
Conclusion
The key concepts of making a movie trailer are always the same, regardless of the video editing software you’re using. Each movie trailer maker we featured in this article offers more than enough video editing tools to make a dynamic and captivating movie trailer, but how you are going to use these tools entirely depends on the demands of your project. Which movie trailer maker are you going to choose? Share your opinions with us in the comments.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
Post-production always takes time regardless of how large or small your project is, but that doesn’t mean you can’t start promoting your movie before you complete it. In fact, filmmakers have been using movie trailers for years to inform the audience about their upcoming projects.
There is no need to spend money on a movie trailer maker since the video editing software you’re using to edit the footage can also be used to create trailers for videos you are working on. Even so, there are so many different video editing software products for Macs and PCs, that finding the one that is best suited for your video editing needs can be difficult. That is why in this article we are going to take you through the ten best trailer makers for Mac and Windows operating systems.
Best Movie Trailer Software for PC and Mac Computers
Mastering a short video form like a movie trailer takes a lot of practice, as you only have a limited amount of time to tell your story. Each of the video editing software products we featured in this article grants you access to all the tools you’re going to need to tell your stories, but it is up to you which ones you are going to use to make your next movie trailer. So, let’s take a look at what best movie trailer makers for Mac and PC have to offer.
1. iMovie
Price: Free
Compatibility: macOS, iOS
Mac, iPhone and iPad users have a free and easy solution at their disposal if they want to make movie trailers. Besides offering basic video editing tools that enable you to edit your footage quickly, iMovie also features a collection of trailer templates. So, all you need to do in order to make a movie trailer is to add the video clips and insert the title of the movie, the director’s name and create the end credits.
None of the movie trailer templates you can find in iMovie allow you to add music to them, although you can create the soundtrack for your trailer from iMovie’s Movie mode. Furthermore, the templates can limit the maximum duration of your trailer, which is why you must make sure that the video clips you want to use match the duration of the trailer you selected.
Want to know the details? Check the detailed guide about how to make a movie trailer with iMovie .
2. Filmora
Price: Free, pricing options start at $49.99
Compatibility: Windows, macOS
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
If you are searching for a video editing software that allows you to perform almost any video editing task with ease, then Filmora may be a good option for you. This video editor for Macs and PCs has everything you are going to need to make a movie trailer, since importing the footage into a project requires you to simply drag and drop a video file you want to use in your trailer from a folder to the editor’s media bin.
In addition, Filmora offers hundreds of transitions, openers and end credits templates, which speeds up the video editing process significantly. The visual effects library contains a broad range of image filters and overlays, and you can export all projects directly from Filmora to your account on Vimeo or YouTube.
3. VSDC Free Video Editor
Price: Free
Compatibility: Windows
You won’t need much time to get used to VSDC’s interface even if you don’t have any previous video editing experience. The video editor supports nearly all popular video file formats, and at the moment it is the only free video editing software that allows you to export 4K videos without watermarks. Moreover, making a movie trailer with VSDC is remarkably easy, as you just have to arrange the footage on the timeline, apply visual effects and create an opener and the end credits. The software doesn’t offer templates, which means that you have to go through this process manually. VSDC lets you choose from a variety of export profiles that optimize your movie trailers for playback on Instagram, Facebook, and other social media platforms. What’s more, the software enables you to upload projects directly to YouTube, which can save you a lot of time on rendering movie trailers.
4. Vegas Pro
Price: $299 - 599
Compatibility: Windows
Film industry professionals don’t need a special introduction to Vegas Pro since this video editing software was and still is one of the best video editors for Windows ever created. That is why it is hardly a surprise that you can use Vegas Pro for much more than just making movie trailers. In fact, it is hard to imagine a video editing task you cannot perform with this video editing software. Vegas Pro lets you edit and export projects in resolutions that go as high as 8K, while it also provides a broad range of advanced video editing options, such as complete HDR support or planar motion tracking. In addition, Vegas Pro is compatible with Boris FX, AutoLooks OFX and numerous other plug-ins that enable you to create professional-looking movie trailers.
5. Adobe Premiere Pro
Price: $20.99 per month as a single app
Compatibility: macOS, Windows
Adobe Premiere Pro is arguably the most famous video editing software of all time that is frequently used to create movie trailers or entire full-feature movies. The software supports all video file formats, even those created by professional video cameras like Red Dragon or Arri Alexa. Adding and arranging video clips on the timeline won’t take too much effort, and you can also apply transitions between shots, or perform color correction in the software’s Lumetri panel. Adobe Premiere Pro features an impressive collection of visual effects, and all projects you create with this video editor can be opened in Adobe After Effects where you can create Hollywood-like visual effects for your movie trailers. However, you’re going to need advanced video editing skills in order to create a movie trailer for the project you’re working on in Adobe Premiere Pro.
6. Final Cut Pro X
Price: Free trial available, $299.99
Compatibility: macOS
No Country for Old Men, Cold Mountain or The Curious Case of Benjamin Button are just a few among countless blockbuster movies edited on Final Cut Pro X. So, it is hardly a surprise that this iconic video editing software is one of the best movie trailer makers for Mac computers on the market. The video editor allows you to have complete control over each step of the movie trailer making process and enables you to make openers, apply a visual effect, create soundtracks and much more. Sadly, Final Cut Pro X doesn’t offer movie trailer templates, although you can save all your projects, which enables you to create your own movie trailer templates. In case you don’t have a lot of video editing experience, it is better to opt for a movie trailer maker that doesn’t require you to have an advanced set of video editing skills.
7. Avid Media Composer
Price: Free, pricing plans start at $23.99
Compatibility: macOS, Windows
Even though Avid Media Composer isn’t the most famous video editing software we included in this article, the features it offers stand shoulder to shoulder with those provided by Adobe Premiere Pro or Final Cut Pro X. Both free and paid versions of Avid Media Composer are aimed at professional video editors, while some of the subscription plans are best suited for large media houses that have large teams working on the same project. Unsurprisingly, this video editing software is compatible with a broad range of audio and video plugins that extend its capabilities even further. Making a movie trailer with Avid Media Composer isn’t a task for an inexperienced video editor, but seasoned film industry professionals are going to have a lot of fun creating movie trailers with this video editing software.
8. HitFilm Pro
Price: Pricing options start at $390.00
Compatibility: Windows, macOS
The seemingly never-ending list of video editing features this software offers includes compositing and layering options, 3D camera projection or Behavior effects to mention a few. In addition, Hit Film Pro is also equipped with animation tools you can use to create movie trailers. The Particle Simulator tool can be used to create entire cities, simulate different types weather systems or make 3D objects. HitFilm Pro’s color correction features are no less impressive since they enable you to choose from hundreds of LUTs, use a damage simulator or choose from a variety of cine-style effects. The software grants you access to professional text and titling options which enables you to create unique opening titles or end credits for movie trailers you make with HitFilm Pro. Nonetheless, this video editing software is only suitable for industry professionals with years of experience.
Video Editing Tips to Help you Make Better Movie Trailers
Making a movie trailer is an art, since telling a story of an entire movie in just a few minutes is never easy. Even though most Hollywood trailers look alike, there is no fixed recipe you have to follow while making a movie trailer for your project. However, there a few guidelines that can help you convey the core messages of your movie to the audience.
1. Don’t Reveal Too Much
A movie trailer only needs to suggest what the movie is about, not tell its entire story. That’s why adopting the Less is More rule can be quite helpful during the process of making a movie trailer. Show just enough to spark the audience’s curiosity, because if you reveal too much they might feel as if they have already seen the best parts of your movie.
2. Find Creative Ways to Use Narration and Text
Giving the audience all the information they need solely through images isn’t always possible, which is the reason why nearly all movie trailers have a narrator. Recording a voiceover and using text to convey the information about the movie to the audience will make the trailer more informative and a better promotional tool.
3. Make a Soundtrack
Sound can give rhythm to a movie trailer, but it can also build suspense or suggest that something horrible is about to happen, which is why you shouldn’t hesitate to add audio effects or music to movie trailers you are making. The sound effects and the music must match the video perfectly in order for your trailer to be effective, which is the reason why you should dedicate special attention to the trailer’s soundtrack.
Conclusion
The key concepts of making a movie trailer are always the same, regardless of the video editing software you’re using. Each movie trailer maker we featured in this article offers more than enough video editing tools to make a dynamic and captivating movie trailer, but how you are going to use these tools entirely depends on the demands of your project. Which movie trailer maker are you going to choose? Share your opinions with us in the comments.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
Post-production always takes time regardless of how large or small your project is, but that doesn’t mean you can’t start promoting your movie before you complete it. In fact, filmmakers have been using movie trailers for years to inform the audience about their upcoming projects.
There is no need to spend money on a movie trailer maker since the video editing software you’re using to edit the footage can also be used to create trailers for videos you are working on. Even so, there are so many different video editing software products for Macs and PCs, that finding the one that is best suited for your video editing needs can be difficult. That is why in this article we are going to take you through the ten best trailer makers for Mac and Windows operating systems.
Best Movie Trailer Software for PC and Mac Computers
Mastering a short video form like a movie trailer takes a lot of practice, as you only have a limited amount of time to tell your story. Each of the video editing software products we featured in this article grants you access to all the tools you’re going to need to tell your stories, but it is up to you which ones you are going to use to make your next movie trailer. So, let’s take a look at what best movie trailer makers for Mac and PC have to offer.
1. iMovie
Price: Free
Compatibility: macOS, iOS
Mac, iPhone and iPad users have a free and easy solution at their disposal if they want to make movie trailers. Besides offering basic video editing tools that enable you to edit your footage quickly, iMovie also features a collection of trailer templates. So, all you need to do in order to make a movie trailer is to add the video clips and insert the title of the movie, the director’s name and create the end credits.
None of the movie trailer templates you can find in iMovie allow you to add music to them, although you can create the soundtrack for your trailer from iMovie’s Movie mode. Furthermore, the templates can limit the maximum duration of your trailer, which is why you must make sure that the video clips you want to use match the duration of the trailer you selected.
Want to know the details? Check the detailed guide about how to make a movie trailer with iMovie .
2. Filmora
Price: Free, pricing options start at $49.99
Compatibility: Windows, macOS
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
If you are searching for a video editing software that allows you to perform almost any video editing task with ease, then Filmora may be a good option for you. This video editor for Macs and PCs has everything you are going to need to make a movie trailer, since importing the footage into a project requires you to simply drag and drop a video file you want to use in your trailer from a folder to the editor’s media bin.
In addition, Filmora offers hundreds of transitions, openers and end credits templates, which speeds up the video editing process significantly. The visual effects library contains a broad range of image filters and overlays, and you can export all projects directly from Filmora to your account on Vimeo or YouTube.
3. VSDC Free Video Editor
Price: Free
Compatibility: Windows
You won’t need much time to get used to VSDC’s interface even if you don’t have any previous video editing experience. The video editor supports nearly all popular video file formats, and at the moment it is the only free video editing software that allows you to export 4K videos without watermarks. Moreover, making a movie trailer with VSDC is remarkably easy, as you just have to arrange the footage on the timeline, apply visual effects and create an opener and the end credits. The software doesn’t offer templates, which means that you have to go through this process manually. VSDC lets you choose from a variety of export profiles that optimize your movie trailers for playback on Instagram, Facebook, and other social media platforms. What’s more, the software enables you to upload projects directly to YouTube, which can save you a lot of time on rendering movie trailers.
4. Vegas Pro
Price: $299 - 599
Compatibility: Windows
Film industry professionals don’t need a special introduction to Vegas Pro since this video editing software was and still is one of the best video editors for Windows ever created. That is why it is hardly a surprise that you can use Vegas Pro for much more than just making movie trailers. In fact, it is hard to imagine a video editing task you cannot perform with this video editing software. Vegas Pro lets you edit and export projects in resolutions that go as high as 8K, while it also provides a broad range of advanced video editing options, such as complete HDR support or planar motion tracking. In addition, Vegas Pro is compatible with Boris FX, AutoLooks OFX and numerous other plug-ins that enable you to create professional-looking movie trailers.
5. Adobe Premiere Pro
Price: $20.99 per month as a single app
Compatibility: macOS, Windows
Adobe Premiere Pro is arguably the most famous video editing software of all time that is frequently used to create movie trailers or entire full-feature movies. The software supports all video file formats, even those created by professional video cameras like Red Dragon or Arri Alexa. Adding and arranging video clips on the timeline won’t take too much effort, and you can also apply transitions between shots, or perform color correction in the software’s Lumetri panel. Adobe Premiere Pro features an impressive collection of visual effects, and all projects you create with this video editor can be opened in Adobe After Effects where you can create Hollywood-like visual effects for your movie trailers. However, you’re going to need advanced video editing skills in order to create a movie trailer for the project you’re working on in Adobe Premiere Pro.
6. Final Cut Pro X
Price: Free trial available, $299.99
Compatibility: macOS
No Country for Old Men, Cold Mountain or The Curious Case of Benjamin Button are just a few among countless blockbuster movies edited on Final Cut Pro X. So, it is hardly a surprise that this iconic video editing software is one of the best movie trailer makers for Mac computers on the market. The video editor allows you to have complete control over each step of the movie trailer making process and enables you to make openers, apply a visual effect, create soundtracks and much more. Sadly, Final Cut Pro X doesn’t offer movie trailer templates, although you can save all your projects, which enables you to create your own movie trailer templates. In case you don’t have a lot of video editing experience, it is better to opt for a movie trailer maker that doesn’t require you to have an advanced set of video editing skills.
7. Avid Media Composer
Price: Free, pricing plans start at $23.99
Compatibility: macOS, Windows
Even though Avid Media Composer isn’t the most famous video editing software we included in this article, the features it offers stand shoulder to shoulder with those provided by Adobe Premiere Pro or Final Cut Pro X. Both free and paid versions of Avid Media Composer are aimed at professional video editors, while some of the subscription plans are best suited for large media houses that have large teams working on the same project. Unsurprisingly, this video editing software is compatible with a broad range of audio and video plugins that extend its capabilities even further. Making a movie trailer with Avid Media Composer isn’t a task for an inexperienced video editor, but seasoned film industry professionals are going to have a lot of fun creating movie trailers with this video editing software.
8. HitFilm Pro
Price: Pricing options start at $390.00
Compatibility: Windows, macOS
The seemingly never-ending list of video editing features this software offers includes compositing and layering options, 3D camera projection or Behavior effects to mention a few. In addition, Hit Film Pro is also equipped with animation tools you can use to create movie trailers. The Particle Simulator tool can be used to create entire cities, simulate different types weather systems or make 3D objects. HitFilm Pro’s color correction features are no less impressive since they enable you to choose from hundreds of LUTs, use a damage simulator or choose from a variety of cine-style effects. The software grants you access to professional text and titling options which enables you to create unique opening titles or end credits for movie trailers you make with HitFilm Pro. Nonetheless, this video editing software is only suitable for industry professionals with years of experience.
Video Editing Tips to Help you Make Better Movie Trailers
Making a movie trailer is an art, since telling a story of an entire movie in just a few minutes is never easy. Even though most Hollywood trailers look alike, there is no fixed recipe you have to follow while making a movie trailer for your project. However, there a few guidelines that can help you convey the core messages of your movie to the audience.
1. Don’t Reveal Too Much
A movie trailer only needs to suggest what the movie is about, not tell its entire story. That’s why adopting the Less is More rule can be quite helpful during the process of making a movie trailer. Show just enough to spark the audience’s curiosity, because if you reveal too much they might feel as if they have already seen the best parts of your movie.
2. Find Creative Ways to Use Narration and Text
Giving the audience all the information they need solely through images isn’t always possible, which is the reason why nearly all movie trailers have a narrator. Recording a voiceover and using text to convey the information about the movie to the audience will make the trailer more informative and a better promotional tool.
3. Make a Soundtrack
Sound can give rhythm to a movie trailer, but it can also build suspense or suggest that something horrible is about to happen, which is why you shouldn’t hesitate to add audio effects or music to movie trailers you are making. The sound effects and the music must match the video perfectly in order for your trailer to be effective, which is the reason why you should dedicate special attention to the trailer’s soundtrack.
Conclusion
The key concepts of making a movie trailer are always the same, regardless of the video editing software you’re using. Each movie trailer maker we featured in this article offers more than enough video editing tools to make a dynamic and captivating movie trailer, but how you are going to use these tools entirely depends on the demands of your project. Which movie trailer maker are you going to choose? Share your opinions with us in the comments.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Reshape Your Videos: A Step-by-Step Guide
How to Change Shape of a Video?
Liza Brown
Mar 27, 2024• Proven solutions
While most videos nowadays are rectangular, and are recorded in either landscape or portrait orientation, there are some social media platforms that require the clips to be square shaped. If you want to upload your footages on such websites, it is essential to learn how to change video shape.
Another benefit of changing the shape of the recorded films is that they can be adjusted in limited amount of space, especially if they are to be posted on a website. Furthermore, some fancy designs such as star-shaped or circle-shaped videos attract more attention when used in digital marketing campaigns.
With that said, here you will learn how to change the shape of a video using one of the most advanced and versatile post-production tools, Wondershare Filmora.
Want to learn more about aspect ratio of your video? Click here!
Or, you just want to transfer your video into vertical.
Part 1: How to Change Video Shape from Rectangle to Square
Depending on the recording device and the target audiences a video is intended to be distributed to, the aspect ratio of the produced footage could be 16:9, 4:3, or 21:9 that makes the film rectangular-shaped. Given that, the aspect ratio can be modified to change the film shape from rectangle to square.
The instructions given below explain how to change video shape from rectangle to square in Wondershare Filmora:
Step 1: Import Video to Timeline
Launch Wondershare Filmora on your PC (a Windows 10 computer is used here), click the Add Files icon from the center of the Media window present at the upper-left section, and use the Open box that appears to select and import the source video to Filmora. Next, drag the video from the Media window to the Timeline, and select your preferred option when/if the Project Setting confirmation box appears.
Step 2: Change Aspect Ratio
Select the video in the Timeline, and click the Crop and Zoom icon from the upper-left area of the Timeline itself. On the Crop and Zoom window that opens next, select 1:1 from the Ratio drop-down list, and click OK to save the new setting.
Step 3: Export the Video
Click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, select your preferred format from the Format list in the left pane, optionally click SETTINGS from the right window to make other adjustments if necessary, and click EXPORT from the bottom-right corner of the box.
For more details, please refer to this article: How to Resize a Video to Right Aspect Ratio and Size.
Part 2: Change Video Shape by Cropping
If your preferred aspect ratio isn’t available in the ‘Ratio’ drop-down list of the ‘Crop and Zoom’ window, Wondershare Filmora allows you to manually change the video to a custom shape.
You can learn how to change the shape of a video to an unlisted aspect ratio by following the instructions given below:
Step 1: Import the Video and Get to the Crop and Zoom Window
Follow the method explained in Step 1 of Part 1 to import a video to Wondershare Filmora, and then add it to the Timeline.
Step 2: Select Custom Ratio
Select the video in the Timeline, and click the Crop and Zoom icon as explained earlier to open its window. Next, select Custom from the Ratio drop-down list to be able to crop the videos unproportionally.
Step 3: Crop the Video Manually
Drag the cropping handles from any one edge of the video. Repeat this process for all the four sides to select the area of interest. Click OK to save the changes.
Step 4: Export the Video
Follow the process explained in Step 3 of Part 1 to export the modified video.
Part 3: Change Video Shape to Circle or Other Shapes in Filmora
Another, rather better way of changing videos to custom shapes is with the help of image or shape masking.
In Filmora you can apply image masks either from the existing presets, i.e. circle, star, diamond, etc., or you can add custom photos if need be. Professionals generally use custom pictures to create fancy logos and titles.
On the other hand, shape masking allows you to mask a background video with a foreground footage in a custom shape.
Although the basic concept of both types of masking is same, the options available under each can be used to produce effective outputs.
That said, following are the instructions to apply both types of masking to your videos:
Image Masking
The steps given below explain how to change video shape with image masking in Filmora:
Step 1: Add Clip to Timeline
Use the method explained in the previous sections to import a clip and add it to the Timeline.
Step 2: Add Image Mask
Click Effects from the standard toolbar at the top, select Utility from the left pane, drag Image Mask from the Utility window, and drop it on top of the video itself in the Timeline. Notice how the fx icon appears on the video layer showing that the effect has been successfully added.
Step 3: Customize Image Mask
On the Timeline, double-click the video layer you applied Image Mask to, and notice all the available shapes available under the Preset Mask section on the Video Effects > Image Mask window that appears at the upper-left area. You can double-click any of the available shape presets to apply it to the video layer. In addition, drag the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size, and edge smoothness respectively. You can also check the Invert Mask box to reverse the masking effect on the video. Finally, click OK to save the changes, and follow the method explained in earlier parts to export the video.
Shape Masking
The following steps explain how to change the shape of a video with shape masks in Filmora:
Step 1: Get to the Utility Window
Add at two footages on their individual layers in the Timeline (make sure to place the second layer above the first one), and follow the method explained above to get to the Effects > Utility window.
Step 2: Add Shape Mask
Drag Shape Mask from the Utility window, and drop it on top of the video itself in the Timeline. Confirm that the fx icon appears on the video layer to ensure that the effect has been applied.
Step 3: Customize Shape Mask
Double-click the video layer in the Timeline you applied shape mask to. On the Video Effects > Shape Mask window, use the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size and edge smoothness respectively. Optionally check the Invert Mask box to reverse the masking effect, and click OK to save the settings. Next, follow the method explained earlier to export the video.
FAQs
1. What’s the difference between Image Mask and Shape Mask in Filmora?
A) In Filmora, Image Mask allows you to use an image (or any available preset) for masking so that the background footage is cropped to the shape of the picture. This is generally used to create logos and dynamic titles for movies or documentaries. On the other hand, Shape Mask enables you to mask the background clip with the foreground footage in the form of a shape that could be positioned and customized using the available sliders.
2. How many image masks are available in Filmora?
A) At the time of this writing, Wondershare Filmora has around 40 image mask presets. In addition, it also allows you to add custom images from your PC for more dynamic approach.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While most videos nowadays are rectangular, and are recorded in either landscape or portrait orientation, there are some social media platforms that require the clips to be square shaped. If you want to upload your footages on such websites, it is essential to learn how to change video shape.
Another benefit of changing the shape of the recorded films is that they can be adjusted in limited amount of space, especially if they are to be posted on a website. Furthermore, some fancy designs such as star-shaped or circle-shaped videos attract more attention when used in digital marketing campaigns.
With that said, here you will learn how to change the shape of a video using one of the most advanced and versatile post-production tools, Wondershare Filmora.
Want to learn more about aspect ratio of your video? Click here!
Or, you just want to transfer your video into vertical.
Part 1: How to Change Video Shape from Rectangle to Square
Depending on the recording device and the target audiences a video is intended to be distributed to, the aspect ratio of the produced footage could be 16:9, 4:3, or 21:9 that makes the film rectangular-shaped. Given that, the aspect ratio can be modified to change the film shape from rectangle to square.
The instructions given below explain how to change video shape from rectangle to square in Wondershare Filmora:
Step 1: Import Video to Timeline
Launch Wondershare Filmora on your PC (a Windows 10 computer is used here), click the Add Files icon from the center of the Media window present at the upper-left section, and use the Open box that appears to select and import the source video to Filmora. Next, drag the video from the Media window to the Timeline, and select your preferred option when/if the Project Setting confirmation box appears.
Step 2: Change Aspect Ratio
Select the video in the Timeline, and click the Crop and Zoom icon from the upper-left area of the Timeline itself. On the Crop and Zoom window that opens next, select 1:1 from the Ratio drop-down list, and click OK to save the new setting.
Step 3: Export the Video
Click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, select your preferred format from the Format list in the left pane, optionally click SETTINGS from the right window to make other adjustments if necessary, and click EXPORT from the bottom-right corner of the box.
For more details, please refer to this article: How to Resize a Video to Right Aspect Ratio and Size.
Part 2: Change Video Shape by Cropping
If your preferred aspect ratio isn’t available in the ‘Ratio’ drop-down list of the ‘Crop and Zoom’ window, Wondershare Filmora allows you to manually change the video to a custom shape.
You can learn how to change the shape of a video to an unlisted aspect ratio by following the instructions given below:
Step 1: Import the Video and Get to the Crop and Zoom Window
Follow the method explained in Step 1 of Part 1 to import a video to Wondershare Filmora, and then add it to the Timeline.
Step 2: Select Custom Ratio
Select the video in the Timeline, and click the Crop and Zoom icon as explained earlier to open its window. Next, select Custom from the Ratio drop-down list to be able to crop the videos unproportionally.
Step 3: Crop the Video Manually
Drag the cropping handles from any one edge of the video. Repeat this process for all the four sides to select the area of interest. Click OK to save the changes.
Step 4: Export the Video
Follow the process explained in Step 3 of Part 1 to export the modified video.
Part 3: Change Video Shape to Circle or Other Shapes in Filmora
Another, rather better way of changing videos to custom shapes is with the help of image or shape masking.
In Filmora you can apply image masks either from the existing presets, i.e. circle, star, diamond, etc., or you can add custom photos if need be. Professionals generally use custom pictures to create fancy logos and titles.
On the other hand, shape masking allows you to mask a background video with a foreground footage in a custom shape.
Although the basic concept of both types of masking is same, the options available under each can be used to produce effective outputs.
That said, following are the instructions to apply both types of masking to your videos:
Image Masking
The steps given below explain how to change video shape with image masking in Filmora:
Step 1: Add Clip to Timeline
Use the method explained in the previous sections to import a clip and add it to the Timeline.
Step 2: Add Image Mask
Click Effects from the standard toolbar at the top, select Utility from the left pane, drag Image Mask from the Utility window, and drop it on top of the video itself in the Timeline. Notice how the fx icon appears on the video layer showing that the effect has been successfully added.
Step 3: Customize Image Mask
On the Timeline, double-click the video layer you applied Image Mask to, and notice all the available shapes available under the Preset Mask section on the Video Effects > Image Mask window that appears at the upper-left area. You can double-click any of the available shape presets to apply it to the video layer. In addition, drag the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size, and edge smoothness respectively. You can also check the Invert Mask box to reverse the masking effect on the video. Finally, click OK to save the changes, and follow the method explained in earlier parts to export the video.
Shape Masking
The following steps explain how to change the shape of a video with shape masks in Filmora:
Step 1: Get to the Utility Window
Add at two footages on their individual layers in the Timeline (make sure to place the second layer above the first one), and follow the method explained above to get to the Effects > Utility window.
Step 2: Add Shape Mask
Drag Shape Mask from the Utility window, and drop it on top of the video itself in the Timeline. Confirm that the fx icon appears on the video layer to ensure that the effect has been applied.
Step 3: Customize Shape Mask
Double-click the video layer in the Timeline you applied shape mask to. On the Video Effects > Shape Mask window, use the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size and edge smoothness respectively. Optionally check the Invert Mask box to reverse the masking effect, and click OK to save the settings. Next, follow the method explained earlier to export the video.
FAQs
1. What’s the difference between Image Mask and Shape Mask in Filmora?
A) In Filmora, Image Mask allows you to use an image (or any available preset) for masking so that the background footage is cropped to the shape of the picture. This is generally used to create logos and dynamic titles for movies or documentaries. On the other hand, Shape Mask enables you to mask the background clip with the foreground footage in the form of a shape that could be positioned and customized using the available sliders.
2. How many image masks are available in Filmora?
A) At the time of this writing, Wondershare Filmora has around 40 image mask presets. In addition, it also allows you to add custom images from your PC for more dynamic approach.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While most videos nowadays are rectangular, and are recorded in either landscape or portrait orientation, there are some social media platforms that require the clips to be square shaped. If you want to upload your footages on such websites, it is essential to learn how to change video shape.
Another benefit of changing the shape of the recorded films is that they can be adjusted in limited amount of space, especially if they are to be posted on a website. Furthermore, some fancy designs such as star-shaped or circle-shaped videos attract more attention when used in digital marketing campaigns.
With that said, here you will learn how to change the shape of a video using one of the most advanced and versatile post-production tools, Wondershare Filmora.
Want to learn more about aspect ratio of your video? Click here!
Or, you just want to transfer your video into vertical.
Part 1: How to Change Video Shape from Rectangle to Square
Depending on the recording device and the target audiences a video is intended to be distributed to, the aspect ratio of the produced footage could be 16:9, 4:3, or 21:9 that makes the film rectangular-shaped. Given that, the aspect ratio can be modified to change the film shape from rectangle to square.
The instructions given below explain how to change video shape from rectangle to square in Wondershare Filmora:
Step 1: Import Video to Timeline
Launch Wondershare Filmora on your PC (a Windows 10 computer is used here), click the Add Files icon from the center of the Media window present at the upper-left section, and use the Open box that appears to select and import the source video to Filmora. Next, drag the video from the Media window to the Timeline, and select your preferred option when/if the Project Setting confirmation box appears.
Step 2: Change Aspect Ratio
Select the video in the Timeline, and click the Crop and Zoom icon from the upper-left area of the Timeline itself. On the Crop and Zoom window that opens next, select 1:1 from the Ratio drop-down list, and click OK to save the new setting.
Step 3: Export the Video
Click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, select your preferred format from the Format list in the left pane, optionally click SETTINGS from the right window to make other adjustments if necessary, and click EXPORT from the bottom-right corner of the box.
For more details, please refer to this article: How to Resize a Video to Right Aspect Ratio and Size.
Part 2: Change Video Shape by Cropping
If your preferred aspect ratio isn’t available in the ‘Ratio’ drop-down list of the ‘Crop and Zoom’ window, Wondershare Filmora allows you to manually change the video to a custom shape.
You can learn how to change the shape of a video to an unlisted aspect ratio by following the instructions given below:
Step 1: Import the Video and Get to the Crop and Zoom Window
Follow the method explained in Step 1 of Part 1 to import a video to Wondershare Filmora, and then add it to the Timeline.
Step 2: Select Custom Ratio
Select the video in the Timeline, and click the Crop and Zoom icon as explained earlier to open its window. Next, select Custom from the Ratio drop-down list to be able to crop the videos unproportionally.
Step 3: Crop the Video Manually
Drag the cropping handles from any one edge of the video. Repeat this process for all the four sides to select the area of interest. Click OK to save the changes.
Step 4: Export the Video
Follow the process explained in Step 3 of Part 1 to export the modified video.
Part 3: Change Video Shape to Circle or Other Shapes in Filmora
Another, rather better way of changing videos to custom shapes is with the help of image or shape masking.
In Filmora you can apply image masks either from the existing presets, i.e. circle, star, diamond, etc., or you can add custom photos if need be. Professionals generally use custom pictures to create fancy logos and titles.
On the other hand, shape masking allows you to mask a background video with a foreground footage in a custom shape.
Although the basic concept of both types of masking is same, the options available under each can be used to produce effective outputs.
That said, following are the instructions to apply both types of masking to your videos:
Image Masking
The steps given below explain how to change video shape with image masking in Filmora:
Step 1: Add Clip to Timeline
Use the method explained in the previous sections to import a clip and add it to the Timeline.
Step 2: Add Image Mask
Click Effects from the standard toolbar at the top, select Utility from the left pane, drag Image Mask from the Utility window, and drop it on top of the video itself in the Timeline. Notice how the fx icon appears on the video layer showing that the effect has been successfully added.
Step 3: Customize Image Mask
On the Timeline, double-click the video layer you applied Image Mask to, and notice all the available shapes available under the Preset Mask section on the Video Effects > Image Mask window that appears at the upper-left area. You can double-click any of the available shape presets to apply it to the video layer. In addition, drag the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size, and edge smoothness respectively. You can also check the Invert Mask box to reverse the masking effect on the video. Finally, click OK to save the changes, and follow the method explained in earlier parts to export the video.
Shape Masking
The following steps explain how to change the shape of a video with shape masks in Filmora:
Step 1: Get to the Utility Window
Add at two footages on their individual layers in the Timeline (make sure to place the second layer above the first one), and follow the method explained above to get to the Effects > Utility window.
Step 2: Add Shape Mask
Drag Shape Mask from the Utility window, and drop it on top of the video itself in the Timeline. Confirm that the fx icon appears on the video layer to ensure that the effect has been applied.
Step 3: Customize Shape Mask
Double-click the video layer in the Timeline you applied shape mask to. On the Video Effects > Shape Mask window, use the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size and edge smoothness respectively. Optionally check the Invert Mask box to reverse the masking effect, and click OK to save the settings. Next, follow the method explained earlier to export the video.
FAQs
1. What’s the difference between Image Mask and Shape Mask in Filmora?
A) In Filmora, Image Mask allows you to use an image (or any available preset) for masking so that the background footage is cropped to the shape of the picture. This is generally used to create logos and dynamic titles for movies or documentaries. On the other hand, Shape Mask enables you to mask the background clip with the foreground footage in the form of a shape that could be positioned and customized using the available sliders.
2. How many image masks are available in Filmora?
A) At the time of this writing, Wondershare Filmora has around 40 image mask presets. In addition, it also allows you to add custom images from your PC for more dynamic approach.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Mar 27, 2024• Proven solutions
While most videos nowadays are rectangular, and are recorded in either landscape or portrait orientation, there are some social media platforms that require the clips to be square shaped. If you want to upload your footages on such websites, it is essential to learn how to change video shape.
Another benefit of changing the shape of the recorded films is that they can be adjusted in limited amount of space, especially if they are to be posted on a website. Furthermore, some fancy designs such as star-shaped or circle-shaped videos attract more attention when used in digital marketing campaigns.
With that said, here you will learn how to change the shape of a video using one of the most advanced and versatile post-production tools, Wondershare Filmora.
Want to learn more about aspect ratio of your video? Click here!
Or, you just want to transfer your video into vertical.
Part 1: How to Change Video Shape from Rectangle to Square
Depending on the recording device and the target audiences a video is intended to be distributed to, the aspect ratio of the produced footage could be 16:9, 4:3, or 21:9 that makes the film rectangular-shaped. Given that, the aspect ratio can be modified to change the film shape from rectangle to square.
The instructions given below explain how to change video shape from rectangle to square in Wondershare Filmora:
Step 1: Import Video to Timeline
Launch Wondershare Filmora on your PC (a Windows 10 computer is used here), click the Add Files icon from the center of the Media window present at the upper-left section, and use the Open box that appears to select and import the source video to Filmora. Next, drag the video from the Media window to the Timeline, and select your preferred option when/if the Project Setting confirmation box appears.
Step 2: Change Aspect Ratio
Select the video in the Timeline, and click the Crop and Zoom icon from the upper-left area of the Timeline itself. On the Crop and Zoom window that opens next, select 1:1 from the Ratio drop-down list, and click OK to save the new setting.
Step 3: Export the Video
Click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, select your preferred format from the Format list in the left pane, optionally click SETTINGS from the right window to make other adjustments if necessary, and click EXPORT from the bottom-right corner of the box.
For more details, please refer to this article: How to Resize a Video to Right Aspect Ratio and Size.
Part 2: Change Video Shape by Cropping
If your preferred aspect ratio isn’t available in the ‘Ratio’ drop-down list of the ‘Crop and Zoom’ window, Wondershare Filmora allows you to manually change the video to a custom shape.
You can learn how to change the shape of a video to an unlisted aspect ratio by following the instructions given below:
Step 1: Import the Video and Get to the Crop and Zoom Window
Follow the method explained in Step 1 of Part 1 to import a video to Wondershare Filmora, and then add it to the Timeline.
Step 2: Select Custom Ratio
Select the video in the Timeline, and click the Crop and Zoom icon as explained earlier to open its window. Next, select Custom from the Ratio drop-down list to be able to crop the videos unproportionally.
Step 3: Crop the Video Manually
Drag the cropping handles from any one edge of the video. Repeat this process for all the four sides to select the area of interest. Click OK to save the changes.
Step 4: Export the Video
Follow the process explained in Step 3 of Part 1 to export the modified video.
Part 3: Change Video Shape to Circle or Other Shapes in Filmora
Another, rather better way of changing videos to custom shapes is with the help of image or shape masking.
In Filmora you can apply image masks either from the existing presets, i.e. circle, star, diamond, etc., or you can add custom photos if need be. Professionals generally use custom pictures to create fancy logos and titles.
On the other hand, shape masking allows you to mask a background video with a foreground footage in a custom shape.
Although the basic concept of both types of masking is same, the options available under each can be used to produce effective outputs.
That said, following are the instructions to apply both types of masking to your videos:
Image Masking
The steps given below explain how to change video shape with image masking in Filmora:
Step 1: Add Clip to Timeline
Use the method explained in the previous sections to import a clip and add it to the Timeline.
Step 2: Add Image Mask
Click Effects from the standard toolbar at the top, select Utility from the left pane, drag Image Mask from the Utility window, and drop it on top of the video itself in the Timeline. Notice how the fx icon appears on the video layer showing that the effect has been successfully added.
Step 3: Customize Image Mask
On the Timeline, double-click the video layer you applied Image Mask to, and notice all the available shapes available under the Preset Mask section on the Video Effects > Image Mask window that appears at the upper-left area. You can double-click any of the available shape presets to apply it to the video layer. In addition, drag the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size, and edge smoothness respectively. You can also check the Invert Mask box to reverse the masking effect on the video. Finally, click OK to save the changes, and follow the method explained in earlier parts to export the video.
Shape Masking
The following steps explain how to change the shape of a video with shape masks in Filmora:
Step 1: Get to the Utility Window
Add at two footages on their individual layers in the Timeline (make sure to place the second layer above the first one), and follow the method explained above to get to the Effects > Utility window.
Step 2: Add Shape Mask
Drag Shape Mask from the Utility window, and drop it on top of the video itself in the Timeline. Confirm that the fx icon appears on the video layer to ensure that the effect has been applied.
Step 3: Customize Shape Mask
Double-click the video layer in the Timeline you applied shape mask to. On the Video Effects > Shape Mask window, use the X and Y, and Width, Height, and Feather sliders to adjust the mask’s position, size and edge smoothness respectively. Optionally check the Invert Mask box to reverse the masking effect, and click OK to save the settings. Next, follow the method explained earlier to export the video.
FAQs
1. What’s the difference between Image Mask and Shape Mask in Filmora?
A) In Filmora, Image Mask allows you to use an image (or any available preset) for masking so that the background footage is cropped to the shape of the picture. This is generally used to create logos and dynamic titles for movies or documentaries. On the other hand, Shape Mask enables you to mask the background clip with the foreground footage in the form of a shape that could be positioned and customized using the available sliders.
2. How many image masks are available in Filmora?
A) At the time of this writing, Wondershare Filmora has around 40 image mask presets. In addition, it also allows you to add custom images from your PC for more dynamic approach.
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
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- Title: 2024 Approved Stand Out on LinkedIn Video Aspect Ratio and Size Optimization
- Author: Ava
- Created at : 2024-05-19 14:41:30
- Updated at : 2024-05-20 14:41:30
- Link: https://video-content-creator.techidaily.com/2024-approved-stand-out-on-linkedin-video-aspect-ratio-and-size-optimization/
- License: This work is licensed under CC BY-NC-SA 4.0.
